If you’re a small business owner in South Africa wondering how Facebook Ads work, this FAQ gives you quick, answers. Learn how much you need to start, how to target your audience, and what beginners should know before launching their first campaign.
No, Facebook Ads require a paid budget. However, you can set your own daily budget starting from as little as R50.
You can target based on location, age, interests, behaviours, and even custom lists like your customer emails.
You can start with R500–R1,000 for a test campaign.
You don’t need any followers to run ads. Ads can reach new audiences directly.
Beginners can start by boosting posts, but for better results, use Ads Manager to run targeted campaigns.
Ready to start running ads? Follow our step-by-step guide on how to set up Facebook Ads for your small business in South Africa